Three ways to work together.

I work inside your business to find what's blocking growth, rebuild the strategy, and lead execution with your team.

I'm a brand and marketing consultant who embeds at senior level when you need it.

Diagnose the gap.

Find the real problem, not just the loudest complaint.

What happens

  • Talk to customers and prospects to see where perception and promise differ

  • Review market and category position

  • Assess team skills, tools, and current ways of working

  • Analyse performance data to see where money and effort are being wasted

What you get

  • Clear view of what's actually blocking growth

  • Evidence to back decisions

  • A short, ranked plan for what to fix first

A tunnel with large, circular white concrete arches creating a repeating pattern, leading to a bright circular opening at the end.

  • "I saw first hand her strength in building compelling customer propositions. Ellie is collaborative in her approach and insight led in her strategic thinking. She brings customer needs, commercial objectives and brand position together to create well rounded customer propositions.”

    Carly Natalizia, CMO Very Group

  • “Ellie has that rare mix of strategic precision and creative instinct. She turned complex challenges into clear commercial opportunities and delivered campaigns that made a real impact.”

    Matt Bushby, CMO Just Eat

  • "Ellie transformed how we approached brand and sponsorship at Funding Circle. She shaped the strategy, delivered scalable creative frameworks, and enabled us to reduce agency reliance. She raised the standard across teams and drove bolder thinking at every level.”

    Jo Casley, Director Funding Circle

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Design the system.

Turn the diagnosis into something your team can run.

What happens

  • Set brand, product, or sponsorship positioning that sales can use in real conversations

  • Build GTM plans for launches and key pushes

  • Create content systems supported by smart tools to speed up production and raise quality

  • Set up measurement that links brand, pipeline, and revenue

  • Clarify who owns what across marketing, sales, and product

What you get

  • Strategy and tools your team can actually run

  • A repeatable launch and campaign system, not one-off hero work

  • Clear owners, clear handovers, clear numbers

Deliver and embed.

Make the plan real in the business and prove it works.

What happens

  • Work with you 2–3 days a week as part of the senior team

  • Lead key projects and coach your team through delivery

  • Adjust plans based on real results, not gut feel

  • Build skills and processes so you rely less on agencies and on me

  • Report progress and impact in a way the board will respect

What you get

  • Senior leadership without a full-time hire

  • A team that can deliver higher-quality work, faster

  • Systems and habits that stay in place after the engagement

  • Clear numbers on growth, efficiency, and board-level outcomes

A smiling blonde woman with wavy hair wearing a white blouse and gold jewelry, sitting near a window with bright natural light.

Working with me looks like this.

Fit check

Short call to discuss your goals, constraints, and whether I’m the right partner.

Scope and agreement

You get a simple proposal that spells out the outcomes, time frame, and cost. No jargon or agency inflation.

On-boarding and diagnosis

Access to data, tools, and people. Customer conversations begin. Team and market review starts.

First changes in motion

You get the diagnosis, the priorities, and the early moves that make an immediate difference.

Engagement Length & Investment

Most work runs for 3–12 months. Some continue as ongoing fractional leadership when it’s the right fit.

Investment depends on scope, I’ll provide a clear proposal after our Fit Call.

See if we're a fit

 FAQs.

  • Established brands, scale-ups, and leadership teams facing a growth or change moment.

  • Typically 2–3 days a week during delivery. Diagnosis and design phases require less.

  • Great. I don’t replace them, I raise the standard, close gaps, and give them what they need to deliver.

  • Project dependent. I mostly work remotely with teams across UK and Europe.

Ready to Talk?

Email: ellie@ellieshiels.com

Tell me what changed in your business, what’s not working today, and what must be different in the next 3-6+ months.

I'll respond within 24 hours if there's a fit.

Not ready yet? Connect on LinkedIn linkedin.com/in/ellieshiels

Get in touch