Three ways to work together.

I work inside your business to diagnose the real blockers, reset the direction and raise the pace of work.

Diagnose the gap.

See the real problem, not the loudest opinion.

    • Speak to customers and prospects to see where perception and promise differ

    • Review market and category position

    • Assess team skills, tools, and current ways of working

    • Look at performance data to see where money and effort are being wasted

    • A clear view of the true growth block

    • Evidence to back decisions

    • A short, ranked plan for what to fix first

  • Teams fix symptoms, not root causes. This phase identifies the real problem so you stop wasting time.

    • Set brand, product or sponsorship positioning that sales can use in real conversations

    • Build GTM plans for launches and key pushes

    • Build content systems with AI workflows that cut production time and eliminate repetitive work

    • Set up measurement that links brand, pipeline, and revenue

    • Clarify who owns what across marketing, sales, and product

    • Strategy and tools your team can actually run

    • A repeatable launch and campaign system, not one-off hero work

    • Clear owners, clear handovers, clear numbers

  • Strategy fails without execution systems. This phase gives your team clear plans they can run without constant oversight.

Design the system.

Turn the diagnosis into a simple, repeatable way to grow.

    • Work with you 2–3 days a week as part of the senior team

    • Lead key projects and coach your team through delivery

    • Adjust plans based on real results, not gut feel

    • Build skills and processes so you rely less on agencies and on me

    • Report progress and impact in a way the board will respect

    • CMO-level leadership without a full-time hire

    • A team that can deliver higher quality work, faster

    • Systems and habits that stay in place after the engagement

    • Clear numbers on growth, efficiency, and board-level outcomes

  • You do not need more decks. You need work landing in market that changes numbers. This phase keeps attention on that and nothing else.

Deliver and embed.

Make the plan real in the business and prove it works.

How I use AI to deliver faster.

I apply AI to simplify analysis, tighten briefs, accelerate creative options and lift operational drag.


It means teams move faster, produce more, and protect quality.

Working with me looks like this.

Fit check

Short call to discuss your problem, if I can solve it, and if the timing makes sense

Scope and agreement

You get a simple proposal that spells out the outcomes, time frame, and cost. No jargon or agency bloat.

On-boarding and diagnosis

Access to data, tools, and people. Customer conversations begin. Team and market review starts.

First changes in motion

You get the diagnosis, the priorities, and the early moves that make an immediate difference.

Most work runs for 3–12 months. Some continue as ongoing fractional leadership when it’s the right fit.

Investment ranges from £2.5k for a 2-week diagnostic sprint to £6-10k month for fractional leadership.

See if we're a fit

 FAQs.

  • B2B fintech and consumer brands that are scaling, launching products, entering sponsorship, or running change projects. You have a marketing team but need CMO-level leadership to build strategy and systems.

  • Investment ranges from £2.5k for a 2-week diagnostic sprint to £6-10k per month for fractional CMO leadership. Most engagements run 3-12+ months.

  • I work 2-3 days per week with your team. I operate inside your business, not as an outside consultant.

  • Good. I lead them, I don't replace them. I bring senior level strategy, build systems they can execute, and lift their capability so they perform at a higher level.

  • I don't do founding marketing. I work with established brands that have product-market fit and need marketing to scale. If you're pre-revenue or pre-Series A, I'm not the right fit.

  • I work with 3-4 clients at a time. If there's a fit, I can usually start within 2-3 weeks. If you need someone tomorrow, hire a contractor, but you won't get senior strategic thinking.

  • No. I work remotely with teams across UK and Europe, typically 2-3 days per week via video, Slack, and your existing tools. I embed in your operations without needing to be in your office.

Ready to Talk?

Email: ellie@ellieshiels.com

Tell me what changed in your business that’s put pressure on marketing, what’s not working right now and what you need to differently in the next 3-6+ months.

I'll respond within 24 hours if there's a fit.

Not ready yet? Connect on LinkedIn to see how I think about brand and growth: linkedin.com/in/ellieshiels

Get in touch